Chela Ukraine
The сomprehensive rebranding of Chela Ukraine
We are excited to share the results of our comprehensive work on the rebranding of Chela Ukraine, a leading company in the cleaning and pest control service market. In close collaboration with Prakhova Studios, we have achieved significant success in updating the brand's visual identity.
Logo update
One of the key tasks for our team was the update of the Chela Ukraine logo, while avoiding major changes. We aimed to maintain the recognizability of the existing symbol, so our work included a detailed redrawing of the logo, alignment of elements, and a refresh of the overall design. Additionally, we expanded the color palette by adding new color combinations and logo variants, which are now included in the updated brand book. Iconic versions, horizontal options, and special logo designs for partnerships have also been added to our portfolio, thus providing greater flexibility for use across different media. These changes ensure an effective presence of the brand on all platforms, from digital media to print production.
The image features three color variants of the logo icon for Chela Ukraine. The work was done by specialists at Prakhova Studios
Brandbook
Our studio has developed a comprehensive multilingual brand guide that includes 9 sections and 78 pages. This document serves as a comprehensive style guide for the brand across all marketing and communication platforms. The brand guide contains all necessary information: from the brand strategy and logo book to the color palette, and individually selected fonts. It also features a brand pattern, all essential brand elements and templates, image processing guidelines, a list of corporate attire, logo placement designs, and more. This guide ensures uniform visual communication standards, enhancing the brand’s market presence and consistency.
The image features the content of the brand book for Chela Ukraine. The work was done by specialists at Prakhova Studios
Continuing the discussion on the brand book, it is worth noting that its impact extends far beyond a mere design document. It is a fundamental tool that shapes both internal and external perceptions of the brand. One of the key advantages of such a brand book is its ability to ensure consistency across all communications, which is crucial for maintaining trust and brand recognition among the target audience.
Including sections dedicated to digital strategy and social media can significantly enhance the effectiveness of the company's communication strategies. Developing electronic versions of the brand book, which are easy to update and share with employees and partners worldwide, is also an important step in ensuring the accessibility and adaptability of brand standards.
Moreover, a brand book can include not only guidelines for visual identity but also recommendations for corporate culture, behavior, and ethics, which help create a stronger emotional connection between consumers and the brand. Taking into account the impact on various cultural and social contexts in which the brand will be presented can also add significant value.
Such a comprehensive approach to creating and managing the brand book ensures a deep understanding of the brand both within the company and among its consumers, creating a solid foundation for long-term success and development.
The image features the content of the brand book for Chela Ukraine. The work was done by specialists at Prakhova Studios
Chela Ukraine now presents itself as a modern, vibrant, and bold brand. We are ready to meet the challenges of the contemporary market and fulfill the high demands of our clients.
If you wish to order branding services for your business, please send your requests to the Prakhova Studios team using the specified form. Our experts will be delighted to help you bring your ideas to life and create a unique image that reflects the individuality of your business.
Don't miss the opportunity to stand out in the market with Prakhova Studios!
